Where Great Brands Come To Life
About Hooch
“Think with discipline, act with courage”. The Hooch Lab was created to unlock ideas and tap in to penetrating consumer and commercial insights that will bring brands to life in new and unexpected ways. A network of beverage industry specialists that can start at the white board and guide a brand through ideation, creation, production and beyond.
Our Focus
A Core Set of Skills And Capabilities To Meet All Your Needs
Strategy
Disciplined thinking is at the core of everything we do. We can guide you through corporate, category, and brand strategies that will deliver a winning formula
Innovation
From identifying white space opportunities to creating fresh paths for success we can help find new solutions and opportunities in today’s market
Ideation
Bringing ideas to life in new and exciting ways to delight target consumers and create demand
Design
Developing brand architectures and packaging designs that deliver on both strategic objectives and consumer wow
LEADERSHIP
CHRISTIAN MCMAHAN
Christian has over 25 years of beverage industry experience including his work as Chief Marketing Officer for Heineken USA, Vice President of Marketing for Diageo North America and President of Wachusett Brewing.
Christian’s work has earned top honors at Cannes, The Effies, Clios, and DA&D among many others. He has been profiled in ABC News, CNBC, Forbes, and The Wall Street Journal
Get in Touch
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About Hooch
Strategy, Ideation, Creation